C&A campaigns
For C&A, I worked as art director for a number of direct marketing campaigns and below the line strategies from 2006 to 2008. The Fashion Day Kids - O Mundo mágico da moda campaign was a successful effort, as it response rate was almost 100% above the performance of the average direct marketing campaign. It won also an ABEMD award in 2008.
Art Direction, Fashion, Interior Design
below the line projects and direct marketing campaigns